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Author: nschilling

Case study Paint Process Management

Har-Tru Case Study

Case Study: Paint Process Management

Project details

Customer

PPM

Our services

From Challenge to Success: How a UK-Based Company Overcame Obstacles to Launch Operations in Germany On Time

Paint Process Management Ltd (PPM) is a UK-based company that specialises in providing technical support for the painting of vehicles in automotive plants across Europe. In the week before Christmas, PPM received an important and very urgent order from a customer in Germany. In order to carry out this order, PPM had to deploy two technical employees based in Germany to the customer’s site from January 2nd. These two employees had to be convinced to work with PPM and signed up. It was clear that a GmbH would have to be founded for the project in Germany.

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Cooperation with INDIPA

Partner on the German market

PPM turned to Christoph Schulte from INDIPA to help them overcome this challenge. INDIPA very quickly prepared the establishment of the GmbH, including the opening of a bank account. Christoph Schulte also convinced two employees to work for PPM in personal discussions.

Since the GmbH could not be registered in the commercial register on January 2, INDIPA coordinated with a temporary employment agency, which hired the two employees on a temporary basis.

Once the GmbH was registered, the employees were transferred to it.

Christoph Schulte also supported PPM in dealing with a tricky situation with a competitor.

Result

Quick foundation, fast employment, fantastic!

Thanks to INDIPA’s comprehensive support, PPM was able to enter the German market without any delays. The GmbH was founded quickly, all the administrative hurdles were overcome and the employees were able to start working immediately. Today, the company is still successfully operating in Germany.

  • quick establishment of a GmbH

  • excellent recruitment

  • incredible involvement

Customer’s feedback

“Working with Christoph Schulte and INDIPA has been crucial to our success in Germany. Not only did Christoph help us to quickly setup the GmbH and recruit staff, but he also helped us to resolve a tricky conflict with a competitor. He ensured that we acted correctly in a complex situation. Thanks to his support, our company is now successful and continues to grow. Christoph remains our first point of contact for anything relating to Germany – he is always ready and willing to support us.”
Steve Lawson, Managing Director PPM

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Case study Dynamic Technologies

Har-Tru Case Study

Case Study: Dynamic Technologies Europe

Project details

Customer

Dynamic Technologies Europe

Our services

Dynamic Technology Europe (DTE), founded in 1999 and based in Milton Keynes, UK, is an international IT solutions provider. The company provides IT solutions to both medium-sized and world-renowned companies. To maintain its status as a “preferred supplier” in the long term, Dynamic Technologies must also be present with its own companies in the key markets of its major clients. Therefore, the move into Germany was only logical. Unfortunately, important steps in the expansion into Germany took place during the Corona lockdown. 

Impressions

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Cooperation with INDIPA

INDIPA as an all-round counselor and facilitator

INDIPA’s first assistance to DTE involved setting up a German GmbH. This meant that INDIPA had a memorandum of association and articles of association drawn up based on DTE’s requirements and prepared the registration with the city of Düsseldorf, the Chamber of Commerce, the transparency register and the employers’ insurance company. During the incorporation process, for which founder and managing director Jay Raja only spent half a day in Düsseldorf, he got to know Christoph Schulte and his team personally. The professional, quick and easy process of incorporation and the friendly and open attitude of the entire INDIPA team immediately created the necessary, good feeling and trust on the client side. DTE benefited from the INDIPA network and therefore found a bank and a tax advisor already during the incorporation process. INDIPA helped with incoming mail from day one, overcoming not only the language barrier, but also the lack of knowledge of the German market, legal framework and also common business practices.

The development of DTE’s business made it necessary to set up a complete site with a warehouse and its staff. Exactly when this step needed to be taken, the Corona Lockdown prevented DTE’s employees from coming to Germany in person. Therefore, INDIPA started looking for suitable premises based on criteria defined together with the client and submitted these premises to DTE for selection. The choice fell on premises in the Frankfurt area. INDIPA offered DTE considerable support in negotiating and concluding the lease. It was also Christoph Schulte who took over the warehouse on behalf of DTE. As the warehouse had to be commissioned quickly and DTE needed a stock of goods in Germany, Christoph coordinated the first delivery to the warehouse. On the day the building was taken over, he was on site and personally ensured, with the help of a rented forklift truck including driver and personnel for unloading the truck, that the already partially filled warehouse could be used right from day one.

For the permanent operation of the warehouse, INDIPA recruited two warehouse staff so that the German warehouse could become productive without the personal presence of even one DTE employee.

Result

A very successful start, despite the distance

DTE was able to operate the warehouse despite the Corona lockdown and without a head office employee ever being on site. Two years after operations began, the same two employees are still working for DTE at the warehouse site. DTE has not only managed to keep the relationship with its key customers in Germany, but has also expanded it tremendously.

  • Professional guidance at DTE GmbH founding
  • Major advantage of using INDIPA’s network
  • “Hands-on” mentality led to quick warehouse opening and commissioning

Customer’s feedback

“I would not know how we could have achieved the important and time-critical expansion in Germany without INDIPA. INDIPA has been very successful for us in all areas. Besides the very solution-oriented and partnership-based way of working, the very fair price level should also be highlighted.”

DTE managing director, Jay Raja

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Case study Staka

Har-Tru Case Study

Case Study: STAKA

Project details

Customer

Staka

Our services

The Dutch company Staka develops, manufactures, and sells roof windows for flat roofs. The company is successful in the Netherlands, is one of the market leaders and is growing steadily. Three years before the start of the cooperation with INDIPA, there were initial enquiries and some individual orders from Germany. Based on a market analysis, the German market was considered very attractive (market potential, average order volume, price level), which retrospectively proved to be true.

Staka products require some explanation. They are often planned and tendered by planners or architects and then purchased by roofers, either directly or through distribution channels This results in the difficulty of multi-level distribution and the need for qualified advice from architects, distributors, and roofers. This advice could not be provided from the Netherlands, due to the lack of appropriate language qualifications. Moreover, the market analysis showed, that German companies prefer to contact German suppliers, as they do not expect communication problems here, nor legal or cultural problems in the further course of the business relationship. At the beginning of the cooperation with INDIPA, Staka had neither German employees nor a German subsidiary or representation.

Impressions

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Cooperation with INDIPA

INDIPA as full-service partner

Staka uses INDIPA as a full-service partner in the German market.

INDIPA provides a German business address, which is used first as the German representation, and meanwhile as the registered office for Staka’s German subsidiary.

In addition, INDIPA acts as the German sales office for Staka. This means that INDIPA’s employees process customer enquiries and take over all other activities (correspondence, translations, reminders) that occur in a sales department.

INDIPA also supports Staka’s marketing, for example by reviewing its Google Adwords campaign, revising product information or improving the homepage.

As personal Staka representatives, INDIPA’s employees have visited several construction sites to adequately advise customers or to work out technical solutions, or as stand crew at trade fairs.

In addition, INDIPA has a well-functioning network, so that legal issues or insurance matters can also be resolved quickly and without complications.

Right from the start, INDIPA’s employees are intensively trained on Staka’s products and their knowledge is constantly kept up to date – just like the other permanent Staka employees. Regular talks and personal visits to Staka’s head office in Oosterhout (NL) also serve this purpose. In addition to the operational matters of day-to-day business, dealing with the German market is also continuously improved.

Result

Quick and succesful expansion on the German market

Staka was able to launch the expansion of its sales activities on the German market quickly. The time-consuming and costly set-up of its own infrastructure fell away. From the point of view of its customers, Staka is fully and professionally represented on the German market, with a high degree of flexibility and low fixed costs. Staka is successful in the German market.

  • All-round representation on the German market
  • High degree of flexibility

  • Successful on the German market

Customer’s feedback

“INDIPA organises our entire German customer service. INDIPA is integrated into our own organisation and contributes to the professional image we like to have. It is impressive how flexible, yet professional INDIPA is. The cooperation has led to strong sales growth in Germany, and the success we are having proofs that we made the right decision!”

Staka Managing Director, Eric Masclee

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Case study Har-Tru

Har-Tru Case Study

Case Study: Har-Tru

Project details

Customer

Har-Tru

Our services

Har-Tru is an American company that has been manufacturing and marketing tennis court construction materials for more than 90 years. Har-Tru is not only the world’s largest producer of aggregate for tennis courts (Har-Tru Green Clay), but also offers hard court coatings, all-season court surfaces and tennis court equipment and accessories. The unique HyQ under-floor irrigation system also contributes greatly to Har-Tru’s success and position as an innovation leader. Many professional tournaments are played on Har-Tru courts worldwide. The company wanted to achieve its ambitious growth goals in Europe, especially in Germany.

However, the geographical distance, language barrier, lack of knowledge of the German tennis market and lack of a network made it impossible to successfully work the German market from the US. Therefore, a branch office had to be established in Germany. However, finding suitable office space and hiring staff would not only have entailed significant costs, but would have also required a lot of time, which in the seasonal tennis business would have meant missing at least one more season.

Impressions

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Cooperation with INDIPA

Mutual trust and open communication

From the beginning, the cooperation between Har-Tru and INDIPA was characterized by mutual trust and very open communication. INDIPA initially accompanied the establishment of the German GmbH and in parallel made the first contacts on behalf of Har-Tru in the market.

Instead of establishing a branch office, Har-Tru has its headquarters at INDIPA and all communication goes through INDIPA’s internal sales team on behalf of Har-Tru. This means that INDIPA answers all customer inquiries by phone or email, advises customers, conducts sales calls, prepares quotations and processes orders. Of course, INDIPA manages all information on a shared cloud drive, so Har-Tru always has access to all processes, documents and accumulated know-how.

INDIPA is responsible for the “Har-Tru Green Clay” business unit and has built the market share, starting from the search for a logistics partner to the full support and delivery to all customers, from 0% to 100% within a year.

INDIPA does the important search for business partners, from agents to cooperating tennis court construction companies, finding potential partners, making contact and supervising conversations until they are completed.

In addition, INDIPA director Christoph Schulte is intensively involved in the strategic and operational planning of market development and implements individual measures with his team or seeks partners to do so. The close cooperation also enables INDIPA to optimize the webshop and improve online marketing.

Christoph is not only the main contact person for tennis clubs on the subject of “Har-Tru Green Clay,” but also holds information sessions for tennis court builders.

For legal questions or the preparation of safety data sheets, INDIPA quickly found suitable partners, so that despite the geographical and linguistic distance, Har-Tru has a solid business base in Germany. The INDIPA team is also closely involved in administrative issues or cooperation with the tax consultant, so that Har-Tru is also efficiently and securely set up in this area.

The integration and training of the INDIPA team takes place mainly through regular team meetings and through a close exchange with the team in the US.

Result

Fast, efficient and succesful

Har-Tru was able to launch quickly, efficiently, and successfully on the German market without setting up its own sales team. Meanwhile, Har-Tru has significantly expanded its business in Germany and serves a large number of satisfied customers.

  • significant expansion in Germany

  • succesful in various fields

  • rapid growth of Har-Tru

Customer’s feedback

“Looking back, it was absolutely right to enter into cooperation with INDIPA. We have a partner who supports us very actively, loyally, and successfully in all areas – and that is really a lot for an overseas office. Many thanks to the INDIPA team!“

Managing director Har-Tru, Pat Hanssen

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Düsseldorf, the state capital of the start-up region

With around 550 startups, Düsseldorf has a very lively, growing startup scene and offers optimal conditions for founding and scaling.

What makes this state and Düsseldorf so interesting? The central location, the optimal transport infrastructure, the demographic and  economic density and thus ideal for customer accession in the B2C aswell as B2B area.

Düsseldorf, the ideal address to start up in Germany !

Düsseldorf is a perfect combination of tradition and modernity, dynamic economy and leisure activities, good quality infrastructure and respect for the environment.

Are you planning to setup a business in Germany? Please contact us to discuss your plans.  We will support you to find the right partners, to implement  your business,  then support you to take care of your customers.

Source: Startup-City Düsseldorf | Die Startup-City am Rhein

Germany is a global pioneer in AI

Artificial Intelligence, AI, will change most business areas in Germany

The German Federal Ministry of Labour and Social Affairs expects that by 2035 there will no jobs any more, where AI is not relevant. The estimates of PwC suggest, that AI could contribute up to 15.7 trillion US dollars to the global economy by 2030.

For several years now, Germany has been an international leader in terms of registering AI patents. The term “Industry 4.0” came up at the Hannover Trade Fair in Germany in 2011 and described the innovative use of digital technologies. Now the concept is recognised around the world for the development of so-called “smart factories” where the monitoring and measuring of the manufacturing processes are digitalized. 

Source: Artificial Intelligence | Industry 4.0 | Smart Factories (deutschland.de)

Invest in Germany with the help of INDIPA‘s services

Are you interested to experience the digital changes in the German business? We will help you get started in Germany!

Would you like to participate in Germany‘s strong economy?

Germany is the largest economy in Europe.

Germany is the fourth largest economy in the world after the United States, China and Japan and the largest economy in Europe. It is the third largest export nation globally: with 70% the service sector contributes the largest part to the country’s GDP.

Located at the center of the European Union, the German market offers stability and economic security as well as unlimited access to the surrounding 27 EU Member States – development is positive and the investment potential in Germany is diverse. 

Source: Business Location Germany – KPMG Germany

Would you like to be part of Germany‘s economic success?  Are you contemplating setting up a business in Germany?

We, INDIPA, are happy to assist you: quickly , easily and affordably! We help you setting up your GmbH, like the many international companies we have successfully assisted over the years. Just contact us!