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Case study Dynamic Technologies

Har-Tru Case Study

Case Study: Dynamic Technologies Europe

Project details

Customer

Dynamic Technologies Europe

Our services

Dynamic Technology Europe (DTE), founded in 1999 and based in Milton Keynes, UK, is an international IT solutions provider. The company provides IT solutions to both medium-sized and world-renowned companies. To maintain its status as a “preferred supplier” in the long term, Dynamic Technologies must also be present with its own companies in the key markets of its major clients. Therefore, the move into Germany was only logical. Unfortunately, important steps in the expansion into Germany took place during the Corona lockdown. 

Impressions

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Cooperation with INDIPA

INDIPA as an all-round counselor and facilitator

INDIPA’s first assistance to DTE involved setting up a German GmbH. This meant that INDIPA had a memorandum of association and articles of association drawn up based on DTE’s requirements and prepared the registration with the city of Düsseldorf, the Chamber of Commerce, the transparency register and the employers’ insurance company. During the incorporation process, for which founder and managing director Jay Raja only spent half a day in Düsseldorf, he got to know Christoph Schulte and his team personally. The professional, quick and easy process of incorporation and the friendly and open attitude of the entire INDIPA team immediately created the necessary, good feeling and trust on the client side. DTE benefited from the INDIPA network and therefore found a bank and a tax advisor already during the incorporation process. INDIPA helped with incoming mail from day one, overcoming not only the language barrier, but also the lack of knowledge of the German market, legal framework and also common business practices.

The development of DTE’s business made it necessary to set up a complete site with a warehouse and its staff. Exactly when this step needed to be taken, the Corona Lockdown prevented DTE’s employees from coming to Germany in person. Therefore, INDIPA started looking for suitable premises based on criteria defined together with the client and submitted these premises to DTE for selection. The choice fell on premises in the Frankfurt area. INDIPA offered DTE considerable support in negotiating and concluding the lease. It was also Christoph Schulte who took over the warehouse on behalf of DTE. As the warehouse had to be commissioned quickly and DTE needed a stock of goods in Germany, Christoph coordinated the first delivery to the warehouse. On the day the building was taken over, he was on site and personally ensured, with the help of a rented forklift truck including driver and personnel for unloading the truck, that the already partially filled warehouse could be used right from day one.

For the permanent operation of the warehouse, INDIPA recruited two warehouse staff so that the German warehouse could become productive without the personal presence of even one DTE employee.

Result

A very successful start, despite the distance

DTE was able to operate the warehouse despite the Corona lockdown and without a head office employee ever being on site. Two years after operations began, the same two employees are still working for DTE at the warehouse site. DTE has not only managed to keep the relationship with its key customers in Germany, but has also expanded it tremendously.

  • Professional guidance at DTE GmbH founding
  • Major advantage of using INDIPA’s network
  • “Hands-on” mentality led to quick warehouse opening and commissioning

Customer’s feedback

“I would not know how we could have achieved the important and time-critical expansion in Germany without INDIPA. INDIPA has been very successful for us in all areas. Besides the very solution-oriented and partnership-based way of working, the very fair price level should also be highlighted.”

DTE managing director, Jay Raja

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Case study Staka

Har-Tru Case Study

Case Study: STAKA

Project details

Customer

Staka

Our services

The Dutch company Staka develops, manufactures, and sells roof windows for flat roofs. The company is successful in the Netherlands, is one of the market leaders and is growing steadily. Three years before the start of the cooperation with INDIPA, there were initial enquiries and some individual orders from Germany. Based on a market analysis, the German market was considered very attractive (market potential, average order volume, price level), which retrospectively proved to be true.

Staka products require some explanation. They are often planned and tendered by planners or architects and then purchased by roofers, either directly or through distribution channels This results in the difficulty of multi-level distribution and the need for qualified advice from architects, distributors, and roofers. This advice could not be provided from the Netherlands, due to the lack of appropriate language qualifications. Moreover, the market analysis showed, that German companies prefer to contact German suppliers, as they do not expect communication problems here, nor legal or cultural problems in the further course of the business relationship. At the beginning of the cooperation with INDIPA, Staka had neither German employees nor a German subsidiary or representation.

Impressions

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Cooperation with INDIPA

INDIPA as full-service partner

Staka uses INDIPA as a full-service partner in the German market.

INDIPA provides a German business address, which is used first as the German representation, and meanwhile as the registered office for Staka’s German subsidiary.

In addition, INDIPA acts as the German sales office for Staka. This means that INDIPA’s employees process customer enquiries and take over all other activities (correspondence, translations, reminders) that occur in a sales department.

INDIPA also supports Staka’s marketing, for example by reviewing its Google Adwords campaign, revising product information or improving the homepage.

As personal Staka representatives, INDIPA’s employees have visited several construction sites to adequately advise customers or to work out technical solutions, or as stand crew at trade fairs.

In addition, INDIPA has a well-functioning network, so that legal issues or insurance matters can also be resolved quickly and without complications.

Right from the start, INDIPA’s employees are intensively trained on Staka’s products and their knowledge is constantly kept up to date – just like the other permanent Staka employees. Regular talks and personal visits to Staka’s head office in Oosterhout (NL) also serve this purpose. In addition to the operational matters of day-to-day business, dealing with the German market is also continuously improved.

Result

Quick and succesful expansion on the German market

Staka was able to launch the expansion of its sales activities on the German market quickly. The time-consuming and costly set-up of its own infrastructure fell away. From the point of view of its customers, Staka is fully and professionally represented on the German market, with a high degree of flexibility and low fixed costs. Staka is successful in the German market.

  • All-round representation on the German market
  • High degree of flexibility

  • Successful on the German market

Customer’s feedback

“INDIPA organises our entire German customer service. INDIPA is integrated into our own organisation and contributes to the professional image we like to have. It is impressive how flexible, yet professional INDIPA is. The cooperation has led to strong sales growth in Germany, and the success we are having proofs that we made the right decision!”

Staka Managing Director, Eric Masclee

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Case study Andes

Har-Tru Case Study

Case Study: ANDES

Project details

Customer

Andes

Our services

Software manufacturer Andes is headquartered in Eindhoven, the Netherlands. The company is the market leader in the Netherlands and offers cities and regional governments software for process automation in the area of permits and notifications. Since the market share in the Netherlands at one point offered little growth potential and Germany was lagging behind the Netherlands in terms of digitalization, the move to the German market was obvious.

The big challenge was to win German governments as customers as a foreign software producer. Given the relative unfamiliarity at the time with SaaS solutions, personal data protection rules and other legal issues, it was an absolute challenge to convince the, regarded as rather conservative, target group of a “pioneering cooperation” with a Dutch supplier.

Impressions

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Cooperation with INDIPA

Partner on the German market

Right from the beginning, INDIPA was Andes’ partner for the German market. INDIPA identified customers and contact persons and arranged personal appointments with them.

INDIPA director Christoph Schulte soon became Andes’ German representative. Christoph supervised the personal appointments of Andes employees and also carried them out partly on his own responsibility. This did not stop there; Christoph Schulte supervised the market entry process for several years until cooperation with the first government agencies began. Until then, various meetings such as sales presentations, coordination meetings and negotiations with potential customers were required. The wishes and requirements of the governments regarding the digitization and automation of their work processes had to be understood and mapped, which INDIPA also successfully supervised.

Subsequently, INDIPA supported Andes in the establishment of a German GmbH and has since served as the registered office for the technology company. 

In addition, INDIPA also advised Andes in the area of data protection and assisted in finding a German hosting partner.

Andes’ growth in Germany necessitated the establishment of a special sales team. Christoph Schulte is closely involved in the process of selecting and hiring Andes’ sales staff. He also closely supervises the onboarding of sales employees and provides individual sales training as part of this.

In addition, the INDIPA team has been providing customer support to Andes customers for many years.

Result

Foundation of a GmbH, first German customers, fantastic!

Andes managed to successfully set up its business in Germany and is now growing rapidly. INDIPA and its Managing Director Christoph Schulte have played an important role in this. From the beginning, INDIPA has been very successful on many levels in supporting the market entry and growth of Andes in Germany.

  • smooth establishment of a GmbH

  • first customers in Germany quickly won

  • solid growth of Andes in Germany

Customer’s feedback

“It was a pleasure to work with the team from INDIPA. Together we set up our German company and acquired our first German customers. Fantastic!”

Managing director Andes, Marc van Brakel

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Case study Har-Tru

Har-Tru Case Study

Case Study: Har-Tru

Project details

Customer

Har-Tru

Our services

Har-Tru is an American company that has been manufacturing and marketing tennis court construction materials for more than 90 years. Har-Tru is not only the world’s largest producer of aggregate for tennis courts (Har-Tru Green Clay), but also offers hard court coatings, all-season court surfaces and tennis court equipment and accessories. The unique HyQ under-floor irrigation system also contributes greatly to Har-Tru’s success and position as an innovation leader. Many professional tournaments are played on Har-Tru courts worldwide. The company wanted to achieve its ambitious growth goals in Europe, especially in Germany.

However, the geographical distance, language barrier, lack of knowledge of the German tennis market and lack of a network made it impossible to successfully work the German market from the US. Therefore, a branch office had to be established in Germany. However, finding suitable office space and hiring staff would not only have entailed significant costs, but would have also required a lot of time, which in the seasonal tennis business would have meant missing at least one more season.

Impressions

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Cooperation with INDIPA

Mutual trust and open communication

From the beginning, the cooperation between Har-Tru and INDIPA was characterized by mutual trust and very open communication. INDIPA initially accompanied the establishment of the German GmbH and in parallel made the first contacts on behalf of Har-Tru in the market.

Instead of establishing a branch office, Har-Tru has its headquarters at INDIPA and all communication goes through INDIPA’s internal sales team on behalf of Har-Tru. This means that INDIPA answers all customer inquiries by phone or email, advises customers, conducts sales calls, prepares quotations and processes orders. Of course, INDIPA manages all information on a shared cloud drive, so Har-Tru always has access to all processes, documents and accumulated know-how.

INDIPA is responsible for the “Har-Tru Green Clay” business unit and has built the market share, starting from the search for a logistics partner to the full support and delivery to all customers, from 0% to 100% within a year.

INDIPA does the important search for business partners, from agents to cooperating tennis court construction companies, finding potential partners, making contact and supervising conversations until they are completed.

In addition, INDIPA director Christoph Schulte is intensively involved in the strategic and operational planning of market development and implements individual measures with his team or seeks partners to do so. The close cooperation also enables INDIPA to optimize the webshop and improve online marketing.

Christoph is not only the main contact person for tennis clubs on the subject of “Har-Tru Green Clay,” but also holds information sessions for tennis court builders.

For legal questions or the preparation of safety data sheets, INDIPA quickly found suitable partners, so that despite the geographical and linguistic distance, Har-Tru has a solid business base in Germany. The INDIPA team is also closely involved in administrative issues or cooperation with the tax consultant, so that Har-Tru is also efficiently and securely set up in this area.

The integration and training of the INDIPA team takes place mainly through regular team meetings and through a close exchange with the team in the US.

Result

Fast, efficient and succesful

Har-Tru was able to launch quickly, efficiently, and successfully on the German market without setting up its own sales team. Meanwhile, Har-Tru has significantly expanded its business in Germany and serves a large number of satisfied customers.

  • significant expansion in Germany

  • succesful in various fields

  • rapid growth of Har-Tru

Customer’s feedback

“Looking back, it was absolutely right to enter into cooperation with INDIPA. We have a partner who supports us very actively, loyally, and successfully in all areas – and that is really a lot for an overseas office. Many thanks to the INDIPA team!“

Managing director Har-Tru, Pat Hanssen

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